Peter Hershberg

I’m a big believer in the notion that search marketing and social-media marketing go hand in hand with one another. I’ve seen firsthand how they interact on search results pages and how insights from one channel can have an impact on the marketing efforts for both. What does seem odd to me is that some marketers and observers seem to view search and social media as oppositional either-or propositions.

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Saad Kamal

A good landing page is absolutely essential to get positive leads & conversions from your PPC Campaign.

It is very important for an advertiser to create a landing page that are both relevant & convincing enough for a user to take an action. Below I’m sharing some effective tips that you can use to create a better landing page:

1. Use Separate Landing Pages for Different types of Keywords
2. Don’t ask for too much Information
3. Your First Impression is often The Last Impression
4. Have Multiple Calls to Action:
5. Give Users Control
6. Use Graphics Wisely
7. Trust and Security still works
8. Keep things Simple and Tidy
9. Test Different Versions of Your Landing Page

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