http://square1strategy.com/blog Just another WordPress weblog Sat, 21 Aug 2010 20:25:03 +0000 http://backend.userland.com/rss092 en Amanda Gome, Professor of business at RMIT University As the economy slows, it's tempting to cut the sales and marketing budget. A better idea is to reassess the strategy. But watch out for the 30 most common sales and marketing blunders. Here are 30 mistakes entrepreneurs make when expanding fast growth companies, and ... http://square1strategy.com/blog/?p=152 B.L. Ochman, BusinessWeek For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. But before you take the ... http://square1strategy.com/blog/?p=141 Peter Hershberg I'm a big believer in the notion that search marketing and social-media marketing go hand in hand with one another. I've seen firsthand how they interact on search results pages and how insights from one channel can have an impact on the marketing efforts for both. What does ... http://square1strategy.com/blog/?p=131 John Quelch, Harvard Business School In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners ... http://square1strategy.com/blog/?p=8 Ravi Chhatpar If they’re to do their job most effectively, designers should be brought into the innovation process at the very earliest stages. Too many companies still make the mistake of keeping business strategy and design activities separate. Typically, marketers conceptualize a new product based on company strategy; the project team ... http://square1strategy.com/blog/?p=125 Dan Obregon All too often, people think that there’s one tactic that will help them win the marketing war. That line of thinking is not only unrealistic, but dangerous. When it comes to marketing, there’s rarely a panacea that will solve all your market share problems or a silver bullet that ... http://square1strategy.com/blog/?p=57 Shawn Purtell Google Analytics is a fantastic tool as it is - and it's always improving, but there are a lot of people out there that have created tools to make it even better. Google Analytics Report Enhancer Google Analytics Business Notes Goal Copy Cleaner GA Profile Switching Social Media Metrics Enhanced Google Analytics Google Docs Integration {continue reading} http://square1strategy.com/blog/?p=109 Dan Barker Here’s a simple technique you can use to join up PPC & email and get great results. We’ll take a B2C example to illustrate, but this will work equally well (if not better) in most B2B scenarios. Target searchers early in the ‘research’ phase Create something to help these people with ... http://square1strategy.com/blog/?p=91 Saad Kamal A good landing page is absolutely essential to get positive leads & conversions from your PPC Campaign. It is very important for an advertiser to create a landing page that are both relevant & convincing enough for a user to take an action. Below I’m sharing some effective tips that ... http://square1strategy.com/blog/?p=69 Erik Sass As a business-to-business marketing platform, Twitter has legs. About 56% of Twitter users say they use the online social communication site for business purposes, according to Rodney Rumford, a social media guru and one of the keynote speakers at the inaugural Gravity Summit on Social Media in Los Angeles ... http://square1strategy.com/blog/?p=25