Dan Obregon

All too often, people think that there’s one tactic that will help them win the marketing war. That line of thinking is not only unrealistic, but dangerous. When it comes to marketing, there’s rarely a panacea that will solve all your market share problems or a silver bullet that will slay the competition. However, a sound strategy will give you a fighting chance. Unfortunately, people often dismiss strategy because, unlike tactics, it can take time to have demonstrable returns.

So before you launch that next email, write that next blog post, or tweet that next tweet, think about your strategy first. What problems are you trying to solve? How can technology help you solve them? Is technology even the right answer?

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This entry was posted on Tuesday, June 22nd, 2010 at 2:43 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.