As Popularized by Al Ries and Jack Trout

Positioning: The Battle for your Mind has become a classic in the field of marketing. The following is a summary of the key points made by Ries and Trout in their book.

1. Information Overload
2. Getting Into The Mind Of The Consumer
3. Positioning Of A Leader
4. Positioning Of A Follower
5. Repositioning The Competition
6. The Power Of A Name
7. The No-Name Trap
8. The Free-Ride Trap
9. The Line Extension Trap
10. When Line Extensions Can Work

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